elementary choices

How have you reacted to lockdown?

Terrible though it’s been (and tragic for many), the change of pace has created a real opportunity – the chance to review our lives and rebuild our businesses.
For me at elemental studio, the result has been a determination to find a kinder way of creating beautiful yet practical interiors. I’m now putting environmental sustainability at the heart of all my projects and offers to clients.

As we emerge from the pandemic, I think there’s a good chance society will want to change, becoming more responsible and kinder to the environment. So many of us have been inspired by watching nature flourish, as humanity has travelled less, produced less and interfered less.

But sustained progress will only happen if it’s both top down (governments) and bottom up (with all of us making individual changes). So here’s my personal challenge. Dial up your sustainability. Do something – anything – to reduce your footprint on the planet.

And here’s the good news. If I’m right about a post-Covid transformation, sustainability will be more than the right approach: it will be a winning business proposition!

PS. Do let me know what you think about it’s elementary. I really do value your feedback and I look forward to your comments below.